Artist Profile - RememberDecember

Age: All members are in their late teens/early 20's

Gender: Both male and female band members

Number of band members: 5, 1 girl 4 boys

Genre: Alternate/rock/punk

Core Target Audience: Teens/young adults

Mood Board - Genre

Today we created a 'mood board' to show our ideas about our image. Out genre falls in a alternate/rock band and we foudn some images that are related to this genre. The band together in their photoshoots look down at a low shot showing they have power in their music. They also tend to wear bright clothing and have coloured hair, both male and female band members.

Song Lyrics

Here are the lyrics to our song.We had to listen and write these down as there was not a lyric sheet available.

Remember December - Friends With Benefits

So, This is how it goes
back and forth under the sheets with a crooked smile the other speaks
and i do my best to resist this
maybe im just like the rest got a broken key with an empty chest

Chorus 
So put your hands on me 
'cuz i cant let this go 
how can i say no
so put your hands on me
'cuz i cant let thins go
and i can not say no to you

Am i over reacting?
whats wrong with me
'cuz everything without you is harder than it seems
you saw into my trust
then crawled into my bed
you know everytime the answers always yes

Chorus

Its around my sleep its around my head
your pretty words make it worth the risk    x3

Its around my sleep its around my head

Chorus

To you.. x4

Record Lables

Major Record labels
 These are refered to as The Majors. The majority of these are backed by comglomerates with stakes in other industries such as; Film, TV and Electronics.

 -Universal
 -Sony Music
 -Warner Brothers
 -EMI

Brand Identity

The Dawn of a new Era

- Music videos were born when they were first broadcast on MTV. This gave artists a good chance to show their identity, at one point in time music videos were so powerful they could make or break an arists career. This also gave the public a good sight at what an artist is really like and how they want to be seen.

-In the past 10 years, a new platform has taken over and MTV is not as popular as it used to be. Instead of airing music videos and the charts constantly, it now only shows the top 40. Shows such as teen mom and Keeping up with the Kardashians. Music videos are now only found on youtube/twitter and facebook. These online platforms are the only way for artists to show themselves. Since the music videos are in decline, they have become more and more controversial throughout the years. Lady GaGa is a perfect example of this, as many of her videos views don't understand the true meaning of. 

Here is an example of one of her songs, 'Bad Romance'. many viewers, are unaware of the real message the video gives and think that it is just in her nature to make a weird video. However, this video is actually about the sex trade, it shows Lady GaGa being kept hostage and made to dance for men who are bidding on her. The audience do not notice this as it is not put out in an obvious way.

Gaining Permission For our Video

 Here shows evidence that we asked the artist for permission to use their bands song. I sent her a letting her and the band know what I planned to do with their song and that all credit and rights would still belong to them. I am able to use this as she did not refuse this statement. 

For this reason me and my group will be using the song RememberDecember - Friends With Benefits.

Elton John Lip Syncing Exercise and Video

Elton John lip Syncing Exercise
Above is the exercise that we did showing how to lip sync. This turned out to be one of the best examples we have created as a group.

What kinds of takes did we use?

My editing during this example came out much better than planned. This was the first time we got to use the new software, Adobe Premiere Pro. As we didnt know what we would experience during this process, we decided to make sure we had lots of different shot types. We used a specific part of the song 'Oh Honey, when you knock on my door' by actually re-acting the scene of Freddie and me at the door. We also put Alanta and Carl on the harmony line and gave them their own pan shot using the dolly. We made this video while thinking about what shots we had seen in our previous msuic video reserach,

Editing

To edit this sequence i used a new editing software, Adobe Premire Pro. I used as many different editing methods i had could remember from the previous year. I started the video with a fade in as the music doesnt have a real beat that it starts on, this gave it a nice flow to begin with. I jumped through 3 different shots that were fun to begin the video on a good note.

I cut the clips to around 10 seconds each or less. This is because i wanted them to be short so they werent boring the audience but long enough to see the other skills i used in this project, such as lip syncing and shot types. The longest clip was of the main part, 'Oh Honey when you knock on my door' as it had a theatrical element to it. This clip lasted around 13 seconds, quite a long time for one shot.

Mistakes and what I heave learnt

During this editing process i made many mistakes. I had to get used to the editing area and find out where everything is. On a few occasions i accidently deleted clips or cut ones that i didnt want to just because i didnt yet know where everything was. One mistake that we made was holding the paper with the lyrics. In some shots that we really liked we was holding the lyrics in our hands. We used these shots neither the less as they worked well in the video, but did show some continuity issues when it came to watching the video back over.

I have learnt a great deal from this project. Mostly about how to used the new software in time to edit my real music video. I have also learnt from my mistakes about continuity. Ive also learnt some positives from this process, Things like what shots worked well, the dolly is something i would want to use in my real music video as it gives a flow to the video making it not so heard edge with the straight cuts.