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Unfinished- in process
Wednesday, 6 May 2015
Foo Fighters Animatic
Foo Fighters - Animatic by Freddie and Carl from Freddie Taylor on Vimeo.
Animatic
What did we do?
In order to extend our knowledge of editing and the way a music video is made, we created an animatic. This is a video created from story boarding to show the shots in order before they are actually filmed. We created a group animatic on The Prenender by The Foo Fighters.We were required to watch the first 45 seconds of the video to work from. We edited this in such a way that the actual video plays in the bottom right hand corner.
What did we Learn?
One of the main skills I learn from this was editing to the right beat. From my original research i knew that music videos did have lots of various shots but this had around 20 in the first 45 seconds, which is substantially more than i expected. All of these shots were completely unique to each other which gave us some really good ideas for our own video. Since there were so many shots, they were all cut very short, this also came as a challenge. I quickly learnt how to pick up the fast editing once i started, this was a new skill for me.
How is editing a Music Video different to editing your Thriller?
Editing the music video is massively different in many ways. Firstly, the pace of editing. When we made our thriller we did have some music, although we wasn't editing to any beat and the music was slow to set the mood. Editing to the fast beat is completely new to me. Also the shots were very different, nearly all the thriller shots last at least 4 seconds, which is substantially longer than any music video shots unless its for a slow song. The shooting of the music video is also very different as we would have to take long shots of the artist to make it easier for lip syncing at the end. This may be a difficult task as we cant just stop and start once we have what we want.
Sunday, 3 May 2015
Model of the Media
http://prezi.com/knrdh5klv8rk/?utm_campaign=share&utm_medium=copy
(embed link is currently unavailable, please bare with this technical difficulty)
(embed link is currently unavailable, please bare with this technical difficulty)
Friday, 1 May 2015
Question 3
Evaluation Question 3; What did you learn from audience Feedback?
Above is our audience feedback. We had a focus group that we used though out the whole of our audience feedback for our music video. These people consisted of 2 females and 2 males. We wanted to have an even number of boys and girls in our group as the genre is typically very mixed, this is another reason why we had the same amount of boys as girls in our actual band.
Planning
Before we actually started doing anything for the music video we wanted to address who our target audience would be. As i stated above we wanted to have an even number of sex's due to out target audience being so mixed. We gathered the same focus group back in January to see what they thought of the song. They all agreed that it was fast paced, and up-beat. They also all agreed that it was a song they would listen to- despite their personal preferences not being 'rock/alternate' music. This song seemed like a good all round song to choose. We found this song on 'soundcloud' which was extrememly helpful thought the process of choosing a song.
We also made a 'survey monkey' which was helpful as we could put this on our social media sites and get feedback from lots of various people, people who may not like rock music. Things that were in the survey monkey were very basic to see what kind of things people wanted to see in music videos. What music videos they may have seen, and what they watched them on. This gave us a good insight into what social sites we might want to put the video on.
Production
The next stage of the process once we had all of our audience feedback together we came up with a digipak and magazine advert. These would be two huge selling points for our music video as these were going to be representing our music video. They also had to be similar in consistency as they were part of our bands brand identity. Our peers and teachers were also very much involved in our process. Our teachers would watch our video in its early stages and be able to make recomdations on how to improve it.
After we put up the rough cut of our video, we continued to ask our peers and teachers what their opinion was and how they might go about fixing this. Some of the things they has said we took into consideration, such as replacing the guitar scenes that didn't look realistic and changing the brightness in some areas so it was clearer to see.When we watched our final music video against the rough cut we could clearly see the difference the audience feedback had made as the scenes did look better and our audience seemed to engage more with what was happening.
When we looked at creating the digpak we asked some different teachers and students their opinions as we wanted to keep our audience variety as wide as possible while still reaching out to our target audience first. The teachers we spoke to gave us very crital changes to make such as the font size and the positioning of photos, which despite only being small changes, make a huge difference on the end product. When we spoke to the students we wanted to make sure they were still able to regconise our brand identity even if the format had changed ever so slightly. To out delight, they agreed and this re-assured us that was was doing things the right way.
The last question we asked when looking at our audience feedback was 'Do you think the combination of the music video,magazine advert and digipak gave our band a unique image?' This can be found in our video at 2:54. One of the girls in our audience feedback talked about the colour of our complete digipak. As a group we had debated weither to keep the colors or to keep it black and white. She said in the video that the colours would give more life to the digipak instead of having everything in black and white. This was a visual decision that we had to make, by listening to our audience feedback we was able to give them exactly what they wanted to see.
Evaluation
This was the last stage of our audience feedback where we gathered all 3 media texts and showed them to our peers. We did this to find out what it was that we had done well and what could have been improved on. The first thing people said they liked was the editing. The editing though out the whole video was consistent and to the beat. People that we asked rated it 8/10 - 9/10. This really shows how much of a difference the editing of a video can make. The next was costume choices. This was a mixed respose as two of our focus group really liked the way we had chosen to look quite hard and edgy with the monochrome pallete but we was cristicsed on our use of 'fake tattoo sleeves' in the band scenes but not seen in any other scenes. We realised as a group that this may be a problem but didn't know if our audience would notice. To improve we would have used the sleeves in all of our shots.We then asked the focus group what is was they thought we could improve on if we was to do this project again. Colectively, they agreed that we could have used more locations when shooting the video. When we had talked as a group we dicussed that depsite the fact that we did have difference locations, we could have used more to conform to the generic conventions of a music video.
On a whole, we do agree with our target audeince. We feel like we have learnt from them, and they have had significant input in some of our decisions regarding visuals, Im glad that we kept the same focus group the whole way thought the project as they could see our improvements instead of randomly commenting on small things they liked/disliked. However, i also feel the help of other teachers and students allowed some fresh eyes to the project to pick up on things that we may not have seen.
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When we looked at creating the digpak we asked some different teachers and students their opinions as we wanted to keep our audience variety as wide as possible while still reaching out to our target audience first. The teachers we spoke to gave us very crital changes to make such as the font size and the positioning of photos, which despite only being small changes, make a huge difference on the end product. When we spoke to the students we wanted to make sure they were still able to regconise our brand identity even if the format had changed ever so slightly. To out delight, they agreed and this re-assured us that was was doing things the right way.
The last question we asked when looking at our audience feedback was 'Do you think the combination of the music video,magazine advert and digipak gave our band a unique image?' This can be found in our video at 2:54. One of the girls in our audience feedback talked about the colour of our complete digipak. As a group we had debated weither to keep the colors or to keep it black and white. She said in the video that the colours would give more life to the digipak instead of having everything in black and white. This was a visual decision that we had to make, by listening to our audience feedback we was able to give them exactly what they wanted to see.
Evaluation
This was the last stage of our audience feedback where we gathered all 3 media texts and showed them to our peers. We did this to find out what it was that we had done well and what could have been improved on. The first thing people said they liked was the editing. The editing though out the whole video was consistent and to the beat. People that we asked rated it 8/10 - 9/10. This really shows how much of a difference the editing of a video can make. The next was costume choices. This was a mixed respose as two of our focus group really liked the way we had chosen to look quite hard and edgy with the monochrome pallete but we was cristicsed on our use of 'fake tattoo sleeves' in the band scenes but not seen in any other scenes. We realised as a group that this may be a problem but didn't know if our audience would notice. To improve we would have used the sleeves in all of our shots.We then asked the focus group what is was they thought we could improve on if we was to do this project again. Colectively, they agreed that we could have used more locations when shooting the video. When we had talked as a group we dicussed that depsite the fact that we did have difference locations, we could have used more to conform to the generic conventions of a music video.
On a whole, we do agree with our target audeince. We feel like we have learnt from them, and they have had significant input in some of our decisions regarding visuals, Im glad that we kept the same focus group the whole way thought the project as they could see our improvements instead of randomly commenting on small things they liked/disliked. However, i also feel the help of other teachers and students allowed some fresh eyes to the project to pick up on things that we may not have seen.
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Thursday, 30 April 2015
Looking for an Artist.
Looking for a suitable artist for our our group
Our group is made up of 2 females, and 2 males. As a group, we need to collectively search our own interests in ouder to find something that will suit us.
On of our group members is in a Rock Band already. We are able to use this as an advantage as he may already have unsigned songs that we can use and may also know about that section of the industry.
As an Actress myself, i am comfortable performing in front of people, this helps as some members of the band may not want to be in front of the camera, however, i do not have a problem with this.
Things we need to look for
-Unsigned bands
We can only use songs from unsigned bands, with their permission as they do have rights to their own songs. We can not use famous songs as these will have many legal rights of their own which we can not copy.
-Time
the video can not be any longer than 5 minutes and no less than 3 minutes. This is a normal range for a chart song so it shouldnt be too hard to find one under this rule.
-Genre
After small discussion we as a group may be swinging to the 'Rock/Alternate' side of the genre choices as they have very vibrant music videos which would be fun to film. Anything too slow may be very depressing and people would not want to watch that.
the genre CAN NOT be anything along the lines of rap,country music or anything obsene/hardcore or violent.
Blog 15; Digipak and Magazine Advert
A digipak typicaly consists of a small folder like CD. It has folds which seperate the Ad case from the album. It also has the typical plastic trays for the actuall CD and so forth. This tray, however, doesnt get in the way of any album art that is displayed on the cardboard panels. This is a much nicer way to present the album and also looks very professional.
The typical Digipak would include;
-Photos of the artist/band
-a track list including credits
-a dick impression where the CD would sit in the case
-any information the band might want to add about themselves for fans.
-Barcode
-other references to other work/signatures/special edition information
Examples of Album Art
The typical Digipak would include;
-Photos of the artist/band
-a track list including credits
-a dick impression where the CD would sit in the case
-any information the band might want to add about themselves for fans.
-Barcode
-other references to other work/signatures/special edition information
Examples of Album Art
Beyonce
-This album art shows her two sides.
-Black and white shows it may be a serious album
-Using contrast text to attract audience
All Time Low
-much more fun, less serious
-teen attraction using colours and silhouette teens
-light hearted
-bold black writing
-summer colours- nostalgic?
Both of these are good examples of Album arts as they are two very different types of music, they represent different areas of the industry.
Blog 3; Purpose of a Music Promo Video with Special Reference to Synery
There are bands and artists in the music inductry that only make music for one reason, not only to entertain but to use in other ways.
The art of the Music Video
Music videos have more than one purpose other than to make money and show the artists. They have mant different goals that are made in order to achieve different benefits depending on the specific band.
1.It helpts to promote the artists work, such as apearing on their album or making it 'exclusive' to a deulux album also brings in more sales
2. It persues the audience to buy whatever merchandice may be realted to the artist or things that were seen in the music video production.
3. It raises audience awareness of the artist therefor making them more popular.
4.Product placement is also used a lot in music videos for advertisement purposes, this brings in lots of money for the artist and production company.
Synergy
There are a hundred and one ways to promote a music video in the 21st century. Not only using the song but also lots of other ways. One of these ways is using Synergy. This is when 2 different companies work together to produce the same motive. A common example of Music video Production using synergy is when a song is used in a film and it is hence Robin Hood, Prince of Theives.. Without the film this song may not have made it to the charts.(https://youtu.be/ZGoWtY_h4xo)
What makes a good Music Video?
As well as being popular in the charts there are lots of up and coming artists that have produced music videos that have gone viral. This is a new way of getting the word our about your music. Music videos can be seen in a variety of ways such as on MTV and on Youtube.
Some common ways are;
-word of mouth
-Number of hits on Youtube
-News and TV
-What kind of publicity the artist is getting
-Chars and cd/single sales
-Brand identity of the arist
The art of the Music Video
Music videos have more than one purpose other than to make money and show the artists. They have mant different goals that are made in order to achieve different benefits depending on the specific band.
1.It helpts to promote the artists work, such as apearing on their album or making it 'exclusive' to a deulux album also brings in more sales
2. It persues the audience to buy whatever merchandice may be realted to the artist or things that were seen in the music video production.
3. It raises audience awareness of the artist therefor making them more popular.
4.Product placement is also used a lot in music videos for advertisement purposes, this brings in lots of money for the artist and production company.
Synergy
There are a hundred and one ways to promote a music video in the 21st century. Not only using the song but also lots of other ways. One of these ways is using Synergy. This is when 2 different companies work together to produce the same motive. A common example of Music video Production using synergy is when a song is used in a film and it is hence Robin Hood, Prince of Theives.. Without the film this song may not have made it to the charts.(https://youtu.be/ZGoWtY_h4xo)
What makes a good Music Video?
As well as being popular in the charts there are lots of up and coming artists that have produced music videos that have gone viral. This is a new way of getting the word our about your music. Music videos can be seen in a variety of ways such as on MTV and on Youtube.
Some common ways are;
-word of mouth
-Number of hits on Youtube
-News and TV
-What kind of publicity the artist is getting
-Chars and cd/single sales
-Brand identity of the arist
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