Evaluation Question 3; What did you learn from audience Feedback?
Above is our audience feedback. We had a focus group that we used though out the whole of our audience feedback for our music video. These people consisted of 2 females and 2 males. We wanted to have an even number of boys and girls in our group as the genre is typically very mixed, this is another reason why we had the same amount of boys as girls in our actual band.
Planning
Before we actually started doing anything for the music video we wanted to address who our target audience would be. As i stated above we wanted to have an even number of sex's due to out target audience being so mixed. We gathered the same focus group back in January to see what they thought of the song. They all agreed that it was fast paced, and up-beat. They also all agreed that it was a song they would listen to- despite their personal preferences not being 'rock/alternate' music. This song seemed like a good all round song to choose. We found this song on 'soundcloud' which was extrememly helpful thought the process of choosing a song.
We also made a 'survey monkey' which was helpful as we could put this on our social media sites and get feedback from lots of various people, people who may not like rock music. Things that were in the survey monkey were very basic to see what kind of things people wanted to see in music videos. What music videos they may have seen, and what they watched them on. This gave us a good insight into what social sites we might want to put the video on.
Production
The next stage of the process once we had all of our audience feedback together we came up with a digipak and magazine advert. These would be two huge selling points for our music video as these were going to be representing our music video. They also had to be similar in consistency as they were part of our bands brand identity. Our peers and teachers were also very much involved in our process. Our teachers would watch our video in its early stages and be able to make recomdations on how to improve it.
After we put up the rough cut of our video, we continued to ask our peers and teachers what their opinion was and how they might go about fixing this. Some of the things they has said we took into consideration, such as replacing the guitar scenes that didn't look realistic and changing the brightness in some areas so it was clearer to see.When we watched our final music video against the rough cut we could clearly see the difference the audience feedback had made as the scenes did look better and our audience seemed to engage more with what was happening.
When we looked at creating the digpak we asked some different teachers and students their opinions as we wanted to keep our audience variety as wide as possible while still reaching out to our target audience first. The teachers we spoke to gave us very crital changes to make such as the font size and the positioning of photos, which despite only being small changes, make a huge difference on the end product. When we spoke to the students we wanted to make sure they were still able to regconise our brand identity even if the format had changed ever so slightly. To out delight, they agreed and this re-assured us that was was doing things the right way.
The last question we asked when looking at our audience feedback was 'Do you think the combination of the music video,magazine advert and digipak gave our band a unique image?' This can be found in our video at 2:54. One of the girls in our audience feedback talked about the colour of our complete digipak. As a group we had debated weither to keep the colors or to keep it black and white. She said in the video that the colours would give more life to the digipak instead of having everything in black and white. This was a visual decision that we had to make, by listening to our audience feedback we was able to give them exactly what they wanted to see.
Evaluation
This was the last stage of our audience feedback where we gathered all 3 media texts and showed them to our peers. We did this to find out what it was that we had done well and what could have been improved on. The first thing people said they liked was the editing. The editing though out the whole video was consistent and to the beat. People that we asked rated it 8/10 - 9/10. This really shows how much of a difference the editing of a video can make. The next was costume choices. This was a mixed respose as two of our focus group really liked the way we had chosen to look quite hard and edgy with the monochrome pallete but we was cristicsed on our use of 'fake tattoo sleeves' in the band scenes but not seen in any other scenes. We realised as a group that this may be a problem but didn't know if our audience would notice. To improve we would have used the sleeves in all of our shots.We then asked the focus group what is was they thought we could improve on if we was to do this project again. Colectively, they agreed that we could have used more locations when shooting the video. When we had talked as a group we dicussed that depsite the fact that we did have difference locations, we could have used more to conform to the generic conventions of a music video.
On a whole, we do agree with our target audeince. We feel like we have learnt from them, and they have had significant input in some of our decisions regarding visuals, Im glad that we kept the same focus group the whole way thought the project as they could see our improvements instead of randomly commenting on small things they liked/disliked. However, i also feel the help of other teachers and students allowed some fresh eyes to the project to pick up on things that we may not have seen.
.
When we looked at creating the digpak we asked some different teachers and students their opinions as we wanted to keep our audience variety as wide as possible while still reaching out to our target audience first. The teachers we spoke to gave us very crital changes to make such as the font size and the positioning of photos, which despite only being small changes, make a huge difference on the end product. When we spoke to the students we wanted to make sure they were still able to regconise our brand identity even if the format had changed ever so slightly. To out delight, they agreed and this re-assured us that was was doing things the right way.
The last question we asked when looking at our audience feedback was 'Do you think the combination of the music video,magazine advert and digipak gave our band a unique image?' This can be found in our video at 2:54. One of the girls in our audience feedback talked about the colour of our complete digipak. As a group we had debated weither to keep the colors or to keep it black and white. She said in the video that the colours would give more life to the digipak instead of having everything in black and white. This was a visual decision that we had to make, by listening to our audience feedback we was able to give them exactly what they wanted to see.
Evaluation
This was the last stage of our audience feedback where we gathered all 3 media texts and showed them to our peers. We did this to find out what it was that we had done well and what could have been improved on. The first thing people said they liked was the editing. The editing though out the whole video was consistent and to the beat. People that we asked rated it 8/10 - 9/10. This really shows how much of a difference the editing of a video can make. The next was costume choices. This was a mixed respose as two of our focus group really liked the way we had chosen to look quite hard and edgy with the monochrome pallete but we was cristicsed on our use of 'fake tattoo sleeves' in the band scenes but not seen in any other scenes. We realised as a group that this may be a problem but didn't know if our audience would notice. To improve we would have used the sleeves in all of our shots.We then asked the focus group what is was they thought we could improve on if we was to do this project again. Colectively, they agreed that we could have used more locations when shooting the video. When we had talked as a group we dicussed that depsite the fact that we did have difference locations, we could have used more to conform to the generic conventions of a music video.
On a whole, we do agree with our target audeince. We feel like we have learnt from them, and they have had significant input in some of our decisions regarding visuals, Im glad that we kept the same focus group the whole way thought the project as they could see our improvements instead of randomly commenting on small things they liked/disliked. However, i also feel the help of other teachers and students allowed some fresh eyes to the project to pick up on things that we may not have seen.
.
No comments:
Post a Comment