The art of the Music Video
Music videos have more than one purpose other than to make money and show the artists. They have mant different goals that are made in order to achieve different benefits depending on the specific band.
1.It helpts to promote the artists work, such as apearing on their album or making it 'exclusive' to a deulux album also brings in more sales
2. It persues the audience to buy whatever merchandice may be realted to the artist or things that were seen in the music video production.
3. It raises audience awareness of the artist therefor making them more popular.
4.Product placement is also used a lot in music videos for advertisement purposes, this brings in lots of money for the artist and production company.
Synergy
There are a hundred and one ways to promote a music video in the 21st century. Not only using the song but also lots of other ways. One of these ways is using Synergy. This is when 2 different companies work together to produce the same motive. A common example of Music video Production using synergy is when a song is used in a film and it is hence Robin Hood, Prince of Theives.. Without the film this song may not have made it to the charts.(https://youtu.be/ZGoWtY_h4xo)
What makes a good Music Video?
As well as being popular in the charts there are lots of up and coming artists that have produced music videos that have gone viral. This is a new way of getting the word our about your music. Music videos can be seen in a variety of ways such as on MTV and on Youtube.
Some common ways are;
-word of mouth
-Number of hits on Youtube
-News and TV
-What kind of publicity the artist is getting
-Chars and cd/single sales
-Brand identity of the arist
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