Blog 13 - Sexism in Music Videos

Trough out the 2000's we have seen an increase in Sexism in Pop Videos. This topic follows with Laura Mulvey's male gaze, as they are all connected under the umbrella of 'Sexism'. It has sparked converstaion in the media industry. Some videos that potray this are 'Blurred Lines' and 'Wrecking Ball'.



This video is one of the most sexist. The nature of the video is the main character telling a 'story' which shows him as a misogynist, and in the video portrays himself as better than the others. All of the women in the video are wearing next to no clothes and at some points are seen in the nude. The glasses and suits represent the men's power in the video and make them seem superior. As well as their lack of clothes the women are seen as a sexual object of desire than an actual woman. Looking at Goodwin's Characteristics, this video correlates with women being the point of erotic desire. In the 21st Centry, we see a lot of women being used as objects of desire.



This video by Miley Cyrus casued huge controversy in the media industry. This was the first video by Miley where she shows off her new image. Many of her followers have always known her as Hannah Montana, a singer/performer whos target audience was under 10. This new video was not targeted at that age group. In the video we see miley swinging on a ball with no clothes on. although we see no actual parts of her body which are explicit, this still was not acceptable to many of the 'Montana's' fans. It is rumoured that Miley made this video to showcase the fact that she was not 'a little girl' anymore. That she had grew out of Hannah Montana and was looking for new life in the music industry. According to Goodwin, we see 'the male gaze' in action here. However we see the opposite of what is normally shown, as Miley is willingly making herself the male gaze and exploiting herself on her own watch.