Previously Working for Agile Films, a fairly major film company that Hired Alex Southam as their all-round video producer. The described Alex as an 'exciting new talent' in the industry. Southam has working with some big names in the industry such as Walkmen, Alt+j and Lianne La Havas.
When Alex began making videos he was the one on the team that was organised and carried out tasks at hand, he needed no help. He did everything from the actual filming, lighting and editing on his own. Although Alex has now been recognized for his work, he does have some help and advice from other music producers. Alex enjoys making music videos as he says they allow him to use new techniques and have real artistic freedom. Because of the format he likes to use he is less keen on media products such as commercials that dont allow as much freedom as they involve lots of other factors. Southham uses 'Vimeo' to showcase his work and media texts. He describes his work as having a high status than Youtube.
His Work
This video in itself is an unusual one and is quite obviously something that hasnt been done before in terms of production. The video itself does not follow the genre of the band or have ant relationship with the lyrics at all. In many ways is goes off course and does its own thing and only certain lines does the music video corrilate. For example, 'You're the shark and im swimming' is the only line that really relates to what is going on in the video. This particular video doesnt follow any goodwins characteristics of a normal music video, but does push the limits in the industry.
Other music videos made by Alex have all been rather generic. A recent video that did well was 'Chase and Status - Lost and Not Found'. This video had a budget of £50,000 and had only 3 different locations. It was shot using a stedicam and ooriginallyonly had 36 frames per second and was no longer than a minute and a half. However it was slowed to give the full effect.
After looking back at the videos we can see that there are next to no trace of characteristic by Goodwin though these music videos. The only characteristic that we can notice is the notion of looking which is used by looking at headlines though screens in the video. We can also see this at the beginning where the boy on the bike's eyes are looking at the 'missing' poster. The fact that the video is only shot in 3 locations is risky as we never ever see this in normal music videos. Unlike the Alt+j video this does follow the relationship with the lyrics and follows the story more.
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