Blog 3: Purpose of a music promo video with special reference to synergy

Although their are some bands and artists that are in the music industry purposely to make music and only that most other bands are only in the band or industry as a whole for one reason and one reason only.

The Art of the Music Video;
The music video has many different purposes to it as well as goals that it was made in order to achieve; all of which benefit the artists and their goal of making money, and keeping a high quility of music for their fans

It helps to promote the artist and their work, such as the album that the song appears on and the artists profile etc. It also persuades the audience to purchase whatever merchandise the artist may be selling along with the production of this music video.It raises the audience awareness of the artist and therefore their popularity also grows through this production. Product placement will take place somewhere in the video and therefore subliminally telling the audience to buy that
said product that was intentionally displayed within the video, thus also helping them to further make more money as an artist i the music industry.

Synergy:
There are many ways to promote a music video,an example of a different way to promote this music video without just the single music video campaign which is sen as the norm of how music videos are released is that of synergy. this is when both 2 different companies work together with the same motive, In the case of the music industry and music video production synergy would be used by a film and music video teaming up to produce and/o promote both the film and the music in the same music video. An example of this is Bryan Adam's - "Everything I Do". Unfortunately this video is not avaliable to put here as an example but this is used in all different types of films. Another example would be Shrek 1 where all star is really remembered for opening the film.